Introducing ETERNA: Northern Ireland’s New Era of Confidence, Coaching & Empowerment

A powerful new chapter in pageantry has begun. Meet Eterna, the coaching platform founded by best friends Amy and Nicole, created in response to a growing need for accessible, high-quality pageant coaching in Northern Ireland. With few dedicated coaches available locally, Eterna was born to fill that gap—bringing expert guidance, mentorship, and inspiration to girls and women across the country.

At its heart, Eterna believes pageantry is about so much more than a crown. It’s a journey of self-development, purpose, and discovering the most radiant version of yourself. Whether you’re stepping on stage for the first time or pushing toward your next title, Eterna is here to help you find your voice, own your story, and shine—inside and out.

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Meet the Founders

Amy Doherty – The Trailblazer

Since 2022, Amy has represented Derry/Londonderry with pride, becoming the only woman to hold the title four consecutive years. AMiss Great Britain national finalist and the first-ever Miss Photogenic in the competition’s history, Amy leads with empowerment, authenticity, and compassion.

As a TEDx Speaker and advocate for women of all ages and backgrounds, she specializes in helping clients uncover their “why,” speak with confidence, and connect deeply with their purpose—on and off the stage.

Nicole Johnston – The Rising Star

Beginning her pageant journey in 2024, Nicole’s rapid rise to being crowned Miss Great Britain Belfast 2025 proves the power of perseverance and self-belief. After placing 11th in her first regional final, Nicole returned determined—ultimately winning Beach Body, The Face of I AM Beauty, and the Belfast crown.

With a strong dance background and commanding stage presence, she now teaches clients to perfect their walk, captivate an audience, and showcase their most authentic selves.

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Together, They Are Eterna

Having experienced the victories, challenges, and transformative growth that pageantry brings, Amy and Nicole founded Eterna to give others the support they once needed themselves. With so few pageant coaches in Northern Ireland, they are determined to create a supportive, uplifting coaching environment where contestants can thrive at every stage of their journey.

“At Eterna, true success isn’t defined by the crown,” the founders shared. “It’s defined by confidence, growth, and carrying a sparkle that never fades.”

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Join the Eterna Movement

Eterna welcomes aspiring and experienced contestants ready to elevate their confidence, master their stagecraft, and step boldly into their power.

Follow Eterna on Instagram: @eternacoaching

Stay updated on coaching opportunities, events, workshops, and inspiring behind-the-scenes content.

If you’re ready to grow, shine, and embrace your fullest potential—

Welcome to Eterna. Your journey to everlasting confidence starts here.